Thur June 7

Commercial Day

Marketing 11

Review Questions for chapter 9.

1. When is advertising most important (6 points, explain each one)?

2. What are the goals of advertising? Explain each in your own words.

3. What are Biological, Emotional, Rational and Social appeals?

4. List and explain 8 types of media?

5. List and explain the 7 main types of sales promotion.

Marketing 12

Negative Advertising"

"Negative Advertising"

Sometimes calle attack ads have become the staple of political campaigns. Now negative advertising is gaining in popularity throughout the ad business. But do negative ads work? This week, Terry O'Reilly explores the attraction- and danger- of ads that take shots at rivals. He shows how some great campaigns are negative without seeming negative. And he'll recall some notable negative campaigns that backfired. Go to the following link and listen to the podcast, but before you do, watch the video's below as Terry O'Reilly talks about these ads in the podcast. You may use headphones of course. Once you've watched the videos and listened to the podcast, answer the questions below.


Same war, different campaign. Terry explains why this ad featuring MC Hammer was banned in Japan and what Pepsi had to change in the spot to have it air in the U.K.



1. What do you think of negative advertising?

2. Does negative advertising work? why or why not. use examples.

3. What is a potential danger of negative advertising.

4. Find at least one other example of negative advertising, it could be a link to a commercial or website.

mon - wed

Time to work on your final projects.

We will be presenting them Thursday and Friday of next week. 

Wed May 30

Good morning,

Hopefully you remember the "Story of Stuff".  There are several other video's all of which are good.  Today what I want you to do is pick one of the videos based on what you are interested in and watch it.  You may choose to watch it with a neighbor or not.  When you are done, please write down what you learned and a question if you have any.  The video's are at this Link

Enjoy your day. 

Tue May 29

Good morning

Both Marketing 11 and 12 are to look at the following article and answer the questions. 

This would also be a good time to catch up on any missed work.

LINK

Question 1.  What are the long term advertising opportunities that a Facebook phone would create?
2. What are the strengths and weaknesses of the idea? In a chart please. 
3. Would you be interested in buying a Facebook phone?  Why or why not?

Fri May 25

Marketing 11

Today we are going to watch a video on advertising to Kids. 

1. Why to marketers target kids?
2. Are there any legal restrictions to advertising to kids?

Marketing 11 and 12

http://www.cracked.com/article_19470_6-classic-kids-shows-slapped-together-from-recycled-material.html

3. Why are some shows designed to sell spin off products?
4.  Give some examples?
5. Were they successful, why or why not?
6.  These examples are older, could you speculate if there is a current example of a tv show or movie designed to sell spin off products?

Thur May 24

Commercial Day

Marketing 11 and 12

Talk on Hyper Marketing and Hyper-local Marketing. 

Questions

1. What is Hyper Marketing and Hyper-Local-Marketing?
2. What do Google, Facebook, Tumbler etc have that is truely valuable?
3. Is it a good idea to be treating potential customers differently (eg offering different deals to different customers?)
http://www.time.com/time/specials/packages/article/0,28804,1901188_1901207_1901197,00.html
4. How is Twitter used for Hyper and Hyper local marketing. 
5. What are your feelings about companies keeping and selling  information about you and your selling habits
6. Go onto a social networking site (if you have one) and see if the ads that you get are the same or different than your friends.  What did you find?

Wed May 23

Marketing11,

Finish the assignment from yesterday and then complete the 2 worksheets (for marks)

Marketing 12

Carry on with PSA Campaigns

Tue May 22

Commercial

Marketing 11

Video

Go on-line and finds 5 examples of product promotion in conjunction with music.

Marketing 12

1. What is an IPO?
2. How are stock prices determined?
3. Write a brief summary of Facebooks IPO so far, do you think that it will live up to the hype?  Will it be a good investment?  Long term? Short term?  

Read and discuss different advertising strategies.

Go to the following link and complete the activity.  (the last of the 4 links doesn't work  but you will have enough information.  For the skit, you can CHOOSE,either you can act it our or you may choose only to create a script with your partner.

http://www.worldofmarketing.nelson.com/studactivities_ch08_02.html

 

Marketing 12

 

Carry on with Campaign.  

Commercial Day will be tomorrow

Marketing 11

Read pgs 357-367 and fill in the chart below.  

Medium (Description)                            Advantages                              Disadvantages

Marketing 12

Carry on with your projects. 

Marketing 11

Go online and find some billboard advertisements.  Next copy the chart below.  You need to find two examples of advertisements that fit the 4 advertising appeals.  (Social, biological, emotional, and rational).  Please hand this in when you are finished. 

Advertisement (picture of ad)	Target Market	Advertising Goal (see textbook)	Advertising Appeal (social, emotional, etc)	Overall Effectiveness (1-10) (your opinion)

Mon May 14

Sorry for being away.

Marketing 11

 

Go to the following link and answer the following questions.

http://www.virgin.com/home.aspx

1. What is the product mix for the Virgin brand?

2. What challenges would such a diverse product mix present for the people in charge of marketing?

3. Go to the About Virgin Link: write a brief overview of the Virgin company?

4. What type of person is Richard Branson, what are his characteristics, and do you think that his personality has contributed to his success? Explain.

5. Explore the virgin website. What are 5 things that you find interesting?

6. On a scale of 1-10 how would you rate the Virgin website? EXPLAIN

 

Marketing 12

 

You should be working on your projects.  Remember, you only have a couple more weeks to make an impact.  

Marketing 11


Today we sill finish looking at the video on identity theft and how to protect yourselves. We will also have your Chapter 5 quiz.



When you finish your quiz, go to the following website and complete the on-line quiz. When you are finished, check your answers and see how you did.
http://www.abcfraud.ca/English_1.pdf

On a peice of paper, write down 5 things that you have learned about scams in the last two classes. (It will be your ticket out of the door)

Marketing 12

Time to work on your projects.

Here is a link to a good example of a campaign done in Coquitlam.
LINK

Marketing 11


Today we will play vocab bingo and then start to talk about on line scams and id theft. 

Good morning, today we are going to look at the world largest auto show. This is where cars are announced and the process of selling to the public begins. Some cars here are just CONCEPT cars, others are ready for production. Please use the following link to answer the questions.

LINK

1. What is a concept car and why are they made?

2. You are now to pick 2 of the cars highlighted at this link. For each one, please give a brief write up (in your own words) and include a picture. In your write up include the main interesting features of the car, a picture, how is it different than its competition, its target market and whether or not you feel it will be successful.

Marketing 12

Problem based assignment.

You and your marketing team has been hired to help improve   community. You are to create a marketing g campaign to help change people's behavior in a positive way at Frank Hurt.

First: you must decide what topic you are going to focus on.

Second: you need to create a list of attainable and realistic goals. (1-3, don't to too many, keep your campaign focused).

Third: just like in other projects, you are to come up with a plan on how you will affect change, that is, change peoples views thoughts or actions on your topic. This stage may invoke you conducting market research. For example you may want to know if there is a specific demographic that you should be targeting. You may want to have a focus group.

Four:  specific strategies. Now you need to come up with specific plans on how you plan on getting people to think of your topic. (you should use at least 3 different media types or marketing techniques).
Ideas may include but are not limited too:
Contests
Ads on Bee TV
Social media, Facebook, twitter, tumblr, linkin.
Guerrilla marketing
Posters.
Shock scenes, like in the truth.com commercials
Maybe a give away, perhaps an item with your message on it. (like how brands use customers to advertise their brands by wearing the products)

Five: now you are to go out and carry out your plan.

Assessment. You will be assessed on how well you follow the steps above. Did you follow them?  Where you thorough?  Did you demonstrate an understanding of marketing strategies? Did you use a variety of strategies?  75 marks

Community response: I will be doing some research (surveys, focus groups in other classes) to see if your campaign was noticed and if it achieved any of your goals.  Did it make people think?  Even for just 10 seconds.

Due June 1!!!

Commercial Day.

Marketing 11

Here are the terms for Chapter 5 Review. Test on THURDAY.

CHAPTER 5 QUESTIONS.  Pg. 200 questions 1, 2, 3, and 4.

All of the following are fair game for THURSDAYS Test!!

innovation
invention
co-operative
freasability study
8 stages of product development
utility
form utility
information utility
place utility
possession utility
product mapping
marketing oppourtunity analysis
benefit analysis
knock off
word of mouth marketing
tween
age compression
ergonomics




Marketing 12



Intro to real world PSA marketing.  New Project

Marketing 11
Go to the following link and read the article on the future (it is several pages long) and answer the following questions?

http://www.macleans.ca/science/technology/article.jsp?content=20071008_110118_110118

1. According to the article, how will homes be different in the future?
2. As a young person what are some business oppourtunities that may exist for you because of changing home technology?

3. According to the article, how may cars be different in the next 10 years?
4. What's your opinion, do you think that these changes would be good/bad why/why not?

5. What are some of the changes predicted for the office?

6. How will entertainment change in the future?
7. Come up with at least 5 business oppourtunities that these changes may create for you?

Marketing 12

Marginal Cost and Marginal Benefits.  

Hand in the worksheet questions (in pairs is fine). 

Today we are continuing with product development and we are going to look at some 'strange' new products that are entering the market.  

First, you will need to open the Document "NEW PRODUCTS" on the shared drive (go to the shared drive, open classes, Mr. Southwell, and then open the NEW PRODUCTS document)

Then answer the following question on EACH of the 12 products. (answer question 1-4 twelve times)

1. Do you think that this product will sell (is it feasible)?

2.  Do you think that this product would have a traditional, niche, fad, or seasonal life cycle?

3.  Who would the target market for this product be? (Be specific)

4.  How do you think this product would best be marketed (T.V., Radio. Internet, Infomercials etc)

Answer only once, at the end.

5.  What are at least 3 things that make a product successful?

Marketing advertisement presentations:

Each student is to choose on advertisement and present it to the class.  Your presentation must include:

* the ad itself

* the target market

* advertising strategies that are used

* strengths of the ad

* weaknesses of the ad

* at least one question for the class and then you are to guide the class in a discussion.  

 OUT OF 30 MARKS!!!!

Marketing 12

You are to find an example of how a interest group or company has used its influence, or is trying to use it's influence and power to alter policy.  You can present the information however you please just make sure you explain who the key players/groups/companies are, why do they want the policy/law changed (what is the incentive) who is against it? Why are people against it? and What is the likely outcome/what was the outcome.  

Marketing 11

Today there will be some reading and questions.

Start by reading 'Product Mapping' on pgs 191 - 193 in your textbook.

1. Define Product mapping in your own words.

2. Look at Figure 5.26 on page 193. This is an example of a product mapping chart. You are to create your own chart (ON THE COMPUTER) using the following Information:

The TOPIC is Snack Foods

Use the same category rating scales:

messy ---------------------------- easy to eat

unhealthy/fattening -------------- healthy/lowfat

boring/traditional ---------------- fun/interesting flavours

expensive ----------------------- inexpensive

The snack foods that you are to put on the chart are:

pudding (chocolate, vanilla, etc)

cut up veggies

fruit (apples, bananas, etc)b

granola bars (and similar products)

cheese snacks (handi snacks, cheese strings etc)

crackers (saltine, ritz, etc)

chips (tortilla and potato)

3. When you are done, share your results with someone else. Explain how similar or different your chart was.

Marketing 12.

Today we will be talking about public policy and lobbyists.  This will tie into your next assignment. 

Fri April 27

Commercial day in Lieu of yesterday

Marketing11

Failed Products Assignment!
Go to the following links or you can search for your own and find 3 products and answer the following questions for each product. Answer in SENTENCES and YOUR OWN WORDS please.
http://www.dailyfinance.com/photos/top-25-biggest-product-flops-of-all-time/3662631/

http://www.cbc.ca/marketplace/pre-2007/files/home/failedproducts/
1. What company did you choose? Is the failure a product or service?
2. Can you find a picture of the product on the internet? If so, paste it into your work. (google images might help)
3. Describe why the product/service failed?
4. Do you think that this product/service could have been successful if it was marketed differently? WHY/WHY NOT?
5. What can other companies and marketers learn from this failure?

Remember you must choose 3 products.

OUT OF 15 marks
DUE DATE: By the end of class on Monday


Marketing 12


Today we will be working through a package on global currencies and why the Canadian dollar goes up and down in relation to the U.S. dollar. 

Marketing 11

Today you have time to finish your New Product assignments and your store layouts. 

New Products are due TOMORROW, Store layouts on Friday!

Marketing 12,

Talk on Free trade agreements and the global economy. 

Prepare a word document, powerpoint, video, or prezi on free trade agreements.  
http://prezi.com/
http://www.xtranormal.com/

Include: What is a free trade agreement?
What are the positive and negatives of free trade agreements, in general?

Next, pick one country that Canada has a free trade agreement with and produce a report on that agreement. What are the benefits for Canada? For the other country? What are the trade items? How important is the trade agreement to Canada (what percentage or our trade)? Is it important for all of Canada or just certain industries? Other interest facts.

Commercial Day

Marketing 11

NEW PROJECT

You are to create a store layout for a store type of your choice. Your layout must

* Increase sales
* Decrease shrinkage
* Have a legend explaining how your store does this

Marketing 12

Today we will be looking at recessions and who causes them.  There will be a worksheet to go with the lesson

Mon April 23

Marketing 11

Quiz

Then notes and discussion on store layout and design. 

Marketing 12

Today I want you to listen to the notes for the Marketing 11's.  Next I want you to go to the following link to read the article on colour in store layout.  Once you are done, I want you to pick a type of store and explain a colour scheme that you would choose to increase profit in the store.  It can be any type of store but you colour choices must be made to increase profit. 

http://www.retailcustomerexperience.com/article/3517/The-psychology-of-color-at-retail

Fri April 20

Marketing 11

Today we will be discussing new material to help you with your projects. 

Marketing 12

Today you will be looking at Disney.  One of the ways that Disney is so successful is that they are excellent at creating a brand image and tie their brand to emotional experiences.  Disney is also good at 'diversification', that is dealing in more than one area/product/target market. 

Today you will focus directly on Disney Movies.  Disney traditionally made kid movies that would also appeal to parents.  Today they have diversified and make different movies with different target audiences. 

Please research each of these offshoots of the Disney corporation and explain what thier target markets are.

DisneyNature

Pixar

Disney

Touchstone Pictures

Thur April 19

Commercial Day

Marketing 11, today we will start with a review of ch 4

Then you will get a new Project, Due next THURSDAY

Marketing 12.

Today you are to look at spin off products. You are to pick 2-3 spin off products. What is the product the original product? What is the spin off? How is the spin off marketed? Which do you think is/will be more profitable and why?

Wed April 18

Video Questions:
1. Do you think that Mukluk boots would have 'taken off' if Kate Moss (supermodel) hadn't been seen wearing one of the first pairs? Why?
2. What are 'knock offs"
3. What is 'word of mouth marketing' (Idea viruses)?
4. Why are 18-24 year olds a good demographic to market to?

NEXT start to review for Chapter 4,

Chapter Review: Questions 2, 3, 4, 7, and 12 on pages 160 and 161
HOMEWORK: STUDY!!!

Marketing 12

Talk on how interest rates affect the economy.

http://www.cbc.ca/news/business/story/2012/04/18/bank-canada-monetary-report.html

1. How are oil prices affecting the economy in Canada?

2. How do interest rates affect housing sales in Canada?

3. What is predicted to happen to the global economy in the near future.

Tue April 17

Commercial Day.

Marketing 11. Today we will be watching a video called Igniting the Buzz. Next we will be watching marketing 12 presentations.

Marketing 12
Today you present.

Mon Apr 13

Marketing 11

Today we are going to move onto inventions and innovations.

Use this LINK for the following questions.

1. Pick 5 different products from the list. For each one, say if it is an invention or an innovation and explain why.

2. Pick one product that you think will be a success and explain why?

3. Pick on product that you think will not be (very) successful and explain why?

4. Go to the following link listing some Canadian Inventions and pick THREE (3) 'inventions' and answer questions a,b, and c

http://inventors.about.com/od/cstartinventions/a/Canadian.htm


a) Who is the 'inventor'?
b) What is the invention?
c) Is this actually an invention or an innovation? Why?

Marketing 12

Please finish your project, you present tomorrow!!!

Fri April 13

Talk on Mode Median and Mean as well as pie and line graphs.

Next go to the following link and complete the questions.

http://www4.agr.gc.ca/AAFC-AAC/display-afficher.do?id=1172237152079&lang=eng

1. (Figure 2) In 2005 What percent of all drinks sold in Canada were

a) coffee

b) Carbonated drinks

2. (Figure 5). Canada both imports and exports Tea and Coffee. We import (bring in) more than we (export). How much (in $) do we import more than we export?

3. (Figure 5)

a) Since 1998, have coffee imports in Canada increased overall or decreased?

b) Have exports decreased or increased? By how much?

Marketing 12

Time to finish your presentations.

Thur April 12

Commercial Day

Next we will watch the 'Story of stuff'. Then answer the questions.
The film shows problems with our current consumer culture but also points out some key marketing terms.

1. What is planned obsolecense?
2. What is percieved obsolecese?
3. What are your feelings on this 'film'? Is the world in 'crisis', should we change?
4. Everyday, people are becoming (a little) more aware of how their actions affect the environment and therefore themselves. Companies are trying to become (or a least appear) more environmentally responsible. This is part of what is sometimes called the 'Green Revolutions'. Write a paragraph about what marketing oppourtunities are being created by the Green Revolution for exisiting businesses, new businesses, and marketers. Feel free to use the internet as a resource.

Marketing 12 questions.

1. What is an externality.
2. When it comes to financial reporting, why are externalities important.
3. Given your understanding of stock trading, do people make stock choices based on short term gains or long term (more than a year)?
4. What are the implications of this on a companies willingness to make decisions (like making thier production more environmentally friendly) if it affected their short term profits.

Wed April 11

Marketing 11

Time to work on Hover Shoes. You will not get more class time.

Marketing 12

You are to creat a 3 to 5 minute presentation and lesson about your radio show that you picked yesterday. You need to pick out 3-5 key points or ideas to highlight and present to the class. You can use visuals and videos as part of your presentation. You must also include a way to assess if the class learned from your presentation. You may choose to have questions for the class as part of your 3-5 minutes. If you wish you may include a worksheet or choose another way to check if they understood.

DUE: TUESDAY

Tue April 10

Next we are going to have a powerpoint presentation and some notes.

(powerpoint available here:)

http://www.tutor2u.net/business/presentations/marketing/marketresearchmethods/default.html )

Assignment on Primary and Secondary Data/Advertising on TV

There will be a handout given and explained in class. You will have class time to work on the assignments. Here are the 2 links that you will need for the secondary data portion of this assignment. Good luck with your "Hover Shoes"

http://www.gaebler.com/Television-Advertising-Costs.htm

http://jam.canoe.ca/Television/TV_Ratings/

HOMEWORK: Finish todays "Hover Shoes TV advertising assignment" for Friday!!

Marketing 12

Today you will be picking your topics for your next assignment. Use the following links. Don't forget to bring headphones tomorrow.

Under the Influence

Age of Persuasion

Wed April 4

Review Bingo, Quiz TOMORROW!!

Today we are going to look at complaints in advertising. We have already seen a number of Banned commercials in class.

First, go to the following link of the 10 most controversial ads of 2006.

http://news.bbc.co.uk/2/hi/uk_news/magazine/6640005.stm

1. Do you find any of these advertisements controversial/offensive? Which ones?

Now go to youtube and look up 'banned commercials http://www.youtube.com/results?search_query=banned+commercials

2. Is it ever beneficial for a company to produce an advertisement that offends people or an advertisement that may get banned? EXPLAIN

Marketing 12, Time for projects.

Tue April 3

Today we finish watching 'The Greatest Movie Ever Sold'

Next answer this question in paragraph form. How does product placement and branding affect the movie industry and society as a whole?

Marketing 11 Today we will be doing some Review for your Chapter 3 test on FRIDAY.

Please complete question #1 and 2 on pages 118 and hand them in when you are finished.

Here are a list of some of the terms and ideas that you will need to know.

Profit, Free market, Monopolistic competition, Oligopy

Monopoly, Private property, Perfect competition, Direct Competition

R & D, Market Share, Market Segment, Top of the Mind

Service base, Product base, Reputation, Landed cost

Tariff, Productivity, Category killers, Market

Selection, Production Cost, Price, Competition

Command economy, Attract new customers, WTO

Take customers from competition, Globalization, Subsidies

Marketing 12

Time for projects

Wed Mar 28

Marketing 11

Today we will discuss direct and indirect competition. Then please fill in the worksheet and hand it in.

Then carry on with your projects and missed assignments.

Marketing 12

Please carry on with your projects. I will be discussing your progress individually.

Tue Mar 27

Commercial day

Today both classes have time to work on their projects and I will meet with you indivitually to discuss your progress and marks.

Mon Mar 26

Welcome back. I hope you enjoyed your time off.

First, please hand in your projects if you haven't already.

Today both marketing 11's and 12's will be getting a new project.

Fri March 9

Sorry for being away today

Please email me your projects.

Next please go to the following website www.feedthepig.org Take the 'Beat your brain' and the '5% challenge' on the home page

Next look at the section "think having money is about luck" and watch the commercials

This site has some great info.

Enjoy your spring break. Don't forget to email your projects!!

Thur Mar 8th

Commercial Day.

Today is the last day for BOTH Marketing 11's and 12's to finish their projects.

Due tomorrow.

Marketing 11

Commercial Day

Video "Buying Into Sexy"

After the video, answer the following questions and E-Mail the to me please.

1. What is a Tween?

2. What is "Age Compression"?

3. Do you think that Demand for products always exists, or can marketers create demand? Explain.

4. Do you think that 'sexy' ads improve or hurt the overall image of women? Explain

Marketing 12

1. What is a trademark?
2. Who can use a trademark and why?
3. Who decides who gets to use a trademark?

Next, try the game at the following link.

http://www.guessthelogo.com/


Here is your next project

Now that you picked a sport, team and player here is your PROJECT.

You are to present it as a powerpoint presentation

Give a brief overview of your team and player
Explain the major sports organization that the team is part of (NBA, NHL etc)
How is the sports organization advertised? How does the Sports Organization make money(be specific)?
How is the Team Advertised, be specific and include multiple examples? How does the team make money?
What about an individual on the team. Are they marketed individually? Explain how,

Explain how sports creates great opportunities for marketing in general (ad space in arenas, celebrity endorsement etc)

DUE next Tues and you will present them next Wed.

Mon Feb 27

Marketing 11

Today we will watch a video on Global Economics. Next answer the following questions and hand them in.

1. What are the WTO, IMF and GATT?

2. What were they set up to do?

3. Given that there are fewer big companies and more and more are going international, what implications does the IMF, WTO, and GATT have on companies

4.. ~Go on-line and find out what these terms mean.

a) fair trade

b) organic

c) bird friendly coffee

d) fair wage

5. You are in charge of marketing for a major clothing company (like the GAP). ~The company gets caught using child labour (12-14 year olds) and the children have to work 14 hours a day 6 days a week with only two 10 minute breaks. ~In addition, they only get paid $1.00 U.S./day. ~The news runs a story on your company and it really hurts your company's image. ~Your boss says that it is your job to run damage control, that is, improve the company's image. ~Write a description describing how you would do this.

6. ~Keeping marketing in mind, is it ever to a company's advantage to pay more for labour or resources (paying a working wage)? Why or Why not? USE EXAMPLES.

Marketing 12

Last night was the Academy Awards (oscars). The oscars are credited with creating a large number of economic spin offs.

Questions

1. What is an economic spin off?

Use this link for the following questions.

2. How much does an Oscar cost?

3. What positive economic spin off occur with an Oscar nomination or an Oscar win?

4. How much did it cost to advertise during the Oscars?

5. Given the demographics of the people that view the Oscars, what type of company (or give examples of companies) that would advertise during the Oscars?

6. Other than movies, what other industries/companies experience economic spin offs because of the Oscars?

Fri Feb 24

Marketing 11 Finish notes from yesterday and then finish yesterdays assignment

Marketing 12.

Present Advertisment presentations

Finish Tim Hortons assignment.

Commercial Day, after the test

Marketing 11

5 minutes to study for the Test

Notes on Free Market and Read Section 3.2 Competitive Advantages (Sustainable and Unsustainable Advantages)as a class. Discuss reading as we read.

Next go to the following link and complete Questions 1 and 3 BUT you DO NOT need to complete the assignment with Playstation and XBOX you can pick any two companies that are in DIRECT Competition.

http://www.worldofmarketing.nelson.com/studactivities_ch03_02.html

Marketing 12

You are to create a research report/paper/powerpoint on how Tim Hortons has increased its market share through altering/increasing their menu.

The report should include main changes or campaigns such as when Tim's started to sell lunch foods to capture lunch goers, breakfast foods, and soon to be dinner foods. Remember, you can increase market share by increasing the whole size of the market, or stealing it from your competitors. How has Tim's done this.

Out of 20. Due on MONDAY.

Wed Feb 22

Marketing 11

CHAPTER 2 Test Tomorrow!

Review Game

Talk on Slogans and Jingles

Next, go to the following link and complete the activity. The person that presents the best slogan or jingle will win a prize.

http://www.worldofmarketing.nelson.com/studactivities_ch03_01.html

Marketing 12

Worksheet and discussion of Private ownership.

1. Why is private ownership important for our economy to function? Use examples to help support your reasoning.

Tue Feb 20

Commercial Day

Present/share projects

REVIEW: Please answer question #1 on page 78 in your textbook.

When you finish you can start to review for the next test on Chapter 2 .

here is a link to the review quiz and a list of terms that you must know for the test.

http://www.worldofmarketing.nelson.com/quizzes/chapter_2_self-quiz.htm

terms to know:

customer, consumer, gatekeeper, Product Life Cycle(s), niche, fad,trend, demographics, baby boomers, gender, non-users, motivation, Thorndikes Law of Effect, Maslow's Hierarchy of needs, The Buying Decision, Household name, Branding, Self actualization, Celebrity endorsement, Bust, the 4P's,

Marketing 12

Today you are going to look at 'how stocks are priced'.

1. Explain how stock prices are determined.

Next, research dividends.

2. What are dividends and how do they work?

Next start on you Ad presentations. To be presented on Friday! Same as in Marketing 11

Marketing advertisement presentations:

Each student is to choose on advertisement and present it to the class. Your presentation must include:

* the ad itself

* the target market

* advertising strategies that are used

* strengths of the ad

* weaknesses of the ad

* at least one question for the class and then you are to guide the class in a discussion.

OUT OF 30 MARKS!!!!

Marketing 11

Notes and worksheet on Thorndikes Law of Effect and Maslos Heirarchy of Needs

First, complete the worksheet and show it to me for completion marks

Next complete the following:

Many marketers divided peoples motivations into 4 main catagories

physiological/biological: need for food, warmth etc

safety: need to feel safe

social: want to belong and be liked

rational: thinking about the long term, education, savings etc.

TASK: You are to find 2 advertisement for each (physiological, safety, social, rational) need. They can be pictures, billboards or a link to a video commercial. You must include a sentence or two saying WHY it fits one of the motivational catagories.

Marketing 12.

As you remember from last year, word of mouth marketing is what marketers strive for. Social media is becoming more and more important in marketing becuase it helps create word of mouth. This is key because it is a cost effective way to market.

Go to this LINK then summarize EITHER the 10 basic tips or the 10 advanced tips to social media marketing. Each summary should be a couple of sentences or several points in point form.

Fri Feb 17

Good morning, sorry I am sick again,

This assignment is for BOTH Marketing 11 and 12's

Today you will be looking at a real life example of supply and demand. Go to the following link on rising global food prices and answer the following questions.

http://www.cbc.ca/news/business/story/2011/03/04/f-canadian-food-prices.html

1. What is causing food prices to rise?
2. What impact does it have on Canadians, low income, high income?
3. List some pieces of information that you learned from this article.

Thus Feb 16

Good morning, sorry I am still away.

Marketing 11, today you have the class to finish your projects. They are due at the end of class tomorrow but you will not be given class time to work on them. Use the time wisely.

Marketing 12. You have the day to work on your investments. Tomorrow I will be updating the top 5 list at the front of class!! Good luck!

Wed Feb 15

Sorry I am away today.

BOTH Marketing 11 and 12's

Next, start by watching the following link. The presenter is an expert, world renouned Marketer and he is a good speaker too.

http://www.youtube.com/watch?v=xBIVlM435Zg

Then answer the questions in the attached assignment.

1. How often does Coke Japan come out with a new product? Give an example of one.

2. How much waw Arby's going to spend on their oven mit campaign?

3. What group of people (looking at the product life cycle) should marketers be focusing on.?

4. Why was 'Silk' sold in the refridgerated section even though it didn't need to be refridgerated?

5. When marketers are trying to come up with new products, what advice would you give them after watching this video?

Commercial Day

Marketing 11

Today you will get your first project on a handout. It will be DUE by the end of FRIDAYS class.

Marketing 12

Today we are going to take about 'Mobile Marketing'.

Use the following link to answer the following questions.

http://en.wikipedia.org/wiki/Mobile_marketing

1. What is mobile marketing?

2. How is mobile marketing involved with video games?

Next use this link : http://www.techvibes.com/blog/recession-proof-your-business-invest-in-mobile-marketing

3. Why us it important to continue to spend money on marketing even during a recession.

4. Why is mobile marketing said to be a good way of advertising during a recession?

Use the following link for question 5

http://mmaglobal.com/?q=node/10170

5. How has mobile marketing evolved and changed?

6. Mobile Marketing is expected to change and become more widely used. Do you agree, why or why not?

7. Find 2 example of mobile marketing and explain them (include pictures if you can).

Mon Feb 13

Marketing 11

Notes on Demographics and Target Markets.

Next you are to test your knowledge of demographics and target markets:

List Two or Three products that the following demographic groups would be the target market.

Age: (see pages 52-53) for the 7 categories

Baby Boomers

Males

Females

Upper Income,

Middle income,

Low income

Urban

Suburban

Rural

Marketing 12

1. What is guerilla marketing?

2. Give three examples of Guerrilla Marketing?

3. Go to the following link and explain what each of the campaigns were and WHY they failed/backfired.

guerrilla marketing gone wrong.

http://www.cbc.ca/consumer/story/2009/07/30/f-guerilla-marketing-advertising.html