Commercial Day
Next we will watch the 'Story of stuff'. Then answer the questions.
The film shows problems with our current consumer culture but also points out some key marketing terms.
1. What is planned obsolecense?
2. What is percieved obsolecese?
3. What are your feelings on this 'film'? Is the world in 'crisis', should we change?
4. Everyday, people are becoming (a little) more aware of how their actions affect the environment and therefore themselves. Companies are trying to become (or a least appear) more environmentally responsible. This is part of what is sometimes called the 'Green Revolutions'. Write a paragraph about what marketing oppourtunities are being created by the Green Revolution for exisiting businesses, new businesses, and marketers. Feel free to use the internet as a resource.
Marketing 12 questions.
1. What is an externality.
2. When it comes to financial reporting, why are externalities important.
3. Given your understanding of stock trading, do people make stock choices based on short term gains or long term (more than a year)?
4. What are the implications of this on a companies willingness to make decisions (like making thier production more environmentally friendly) if it affected their short term profits.
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