Marketing 11

Today there will be some reading and questions.

Start by reading 'Product Mapping' on pgs 191 - 193 in your textbook.

1. Define Product mapping in your own words.

2. Look at Figure 5.26 on page 193. This is an example of a product mapping chart. You are to create your own chart (ON THE COMPUTER) using the following Information:

The TOPIC is Snack Foods

Use the same category rating scales:

messy ---------------------------- easy to eat

unhealthy/fattening -------------- healthy/lowfat

boring/traditional ---------------- fun/interesting flavours

expensive ----------------------- inexpensive

The snack foods that you are to put on the chart are:

pudding (chocolate, vanilla, etc)

cut up veggies

fruit (apples, bananas, etc)b

granola bars (and similar products)

cheese snacks (handi snacks, cheese strings etc)

crackers (saltine, ritz, etc)

chips (tortilla and potato)

3. When you are done, share your results with someone else. Explain how similar or different your chart was.

Marketing 12.

Today we will be talking about public policy and lobbyists.  This will tie into your next assignment. 

Fri April 27

Commercial day in Lieu of yesterday

Marketing11

Failed Products Assignment!
Go to the following links or you can search for your own and find 3 products and answer the following questions for each product. Answer in SENTENCES and YOUR OWN WORDS please.
http://www.dailyfinance.com/photos/top-25-biggest-product-flops-of-all-time/3662631/

http://www.cbc.ca/marketplace/pre-2007/files/home/failedproducts/
1. What company did you choose? Is the failure a product or service?
2. Can you find a picture of the product on the internet? If so, paste it into your work. (google images might help)
3. Describe why the product/service failed?
4. Do you think that this product/service could have been successful if it was marketed differently? WHY/WHY NOT?
5. What can other companies and marketers learn from this failure?

Remember you must choose 3 products.

OUT OF 15 marks
DUE DATE: By the end of class on Monday


Marketing 12


Today we will be working through a package on global currencies and why the Canadian dollar goes up and down in relation to the U.S. dollar. 

Marketing 11

Today you have time to finish your New Product assignments and your store layouts. 

New Products are due TOMORROW, Store layouts on Friday!

Marketing 12,

Talk on Free trade agreements and the global economy. 

Prepare a word document, powerpoint, video, or prezi on free trade agreements.  
http://prezi.com/
http://www.xtranormal.com/

Include: What is a free trade agreement?
What are the positive and negatives of free trade agreements, in general?

Next, pick one country that Canada has a free trade agreement with and produce a report on that agreement. What are the benefits for Canada? For the other country? What are the trade items? How important is the trade agreement to Canada (what percentage or our trade)? Is it important for all of Canada or just certain industries? Other interest facts.

Commercial Day

Marketing 11

NEW PROJECT

You are to create a store layout for a store type of your choice. Your layout must

* Increase sales
* Decrease shrinkage
* Have a legend explaining how your store does this

Marketing 12

Today we will be looking at recessions and who causes them.  There will be a worksheet to go with the lesson

Mon April 23

Marketing 11

Quiz

Then notes and discussion on store layout and design. 

Marketing 12

Today I want you to listen to the notes for the Marketing 11's.  Next I want you to go to the following link to read the article on colour in store layout.  Once you are done, I want you to pick a type of store and explain a colour scheme that you would choose to increase profit in the store.  It can be any type of store but you colour choices must be made to increase profit. 

http://www.retailcustomerexperience.com/article/3517/The-psychology-of-color-at-retail

Fri April 20

Marketing 11

Today we will be discussing new material to help you with your projects. 

Marketing 12

Today you will be looking at Disney.  One of the ways that Disney is so successful is that they are excellent at creating a brand image and tie their brand to emotional experiences.  Disney is also good at 'diversification', that is dealing in more than one area/product/target market. 

Today you will focus directly on Disney Movies.  Disney traditionally made kid movies that would also appeal to parents.  Today they have diversified and make different movies with different target audiences. 

Please research each of these offshoots of the Disney corporation and explain what thier target markets are.

DisneyNature

Pixar

Disney

Touchstone Pictures

Thur April 19

Commercial Day

Marketing 11, today we will start with a review of ch 4

Then you will get a new Project, Due next THURSDAY

Marketing 12.

Today you are to look at spin off products. You are to pick 2-3 spin off products. What is the product the original product? What is the spin off? How is the spin off marketed? Which do you think is/will be more profitable and why?

Wed April 18

Video Questions:
1. Do you think that Mukluk boots would have 'taken off' if Kate Moss (supermodel) hadn't been seen wearing one of the first pairs? Why?
2. What are 'knock offs"
3. What is 'word of mouth marketing' (Idea viruses)?
4. Why are 18-24 year olds a good demographic to market to?

NEXT start to review for Chapter 4,

Chapter Review: Questions 2, 3, 4, 7, and 12 on pages 160 and 161
HOMEWORK: STUDY!!!

Marketing 12

Talk on how interest rates affect the economy.

http://www.cbc.ca/news/business/story/2012/04/18/bank-canada-monetary-report.html

1. How are oil prices affecting the economy in Canada?

2. How do interest rates affect housing sales in Canada?

3. What is predicted to happen to the global economy in the near future.

Tue April 17

Commercial Day.

Marketing 11. Today we will be watching a video called Igniting the Buzz. Next we will be watching marketing 12 presentations.

Marketing 12
Today you present.

Mon Apr 13

Marketing 11

Today we are going to move onto inventions and innovations.

Use this LINK for the following questions.

1. Pick 5 different products from the list. For each one, say if it is an invention or an innovation and explain why.

2. Pick one product that you think will be a success and explain why?

3. Pick on product that you think will not be (very) successful and explain why?

4. Go to the following link listing some Canadian Inventions and pick THREE (3) 'inventions' and answer questions a,b, and c

http://inventors.about.com/od/cstartinventions/a/Canadian.htm


a) Who is the 'inventor'?
b) What is the invention?
c) Is this actually an invention or an innovation? Why?

Marketing 12

Please finish your project, you present tomorrow!!!

Fri April 13

Talk on Mode Median and Mean as well as pie and line graphs.

Next go to the following link and complete the questions.

http://www4.agr.gc.ca/AAFC-AAC/display-afficher.do?id=1172237152079&lang=eng

1. (Figure 2) In 2005 What percent of all drinks sold in Canada were

a) coffee

b) Carbonated drinks

2. (Figure 5). Canada both imports and exports Tea and Coffee. We import (bring in) more than we (export). How much (in $) do we import more than we export?

3. (Figure 5)

a) Since 1998, have coffee imports in Canada increased overall or decreased?

b) Have exports decreased or increased? By how much?

Marketing 12

Time to finish your presentations.

Thur April 12

Commercial Day

Next we will watch the 'Story of stuff'. Then answer the questions.
The film shows problems with our current consumer culture but also points out some key marketing terms.

1. What is planned obsolecense?
2. What is percieved obsolecese?
3. What are your feelings on this 'film'? Is the world in 'crisis', should we change?
4. Everyday, people are becoming (a little) more aware of how their actions affect the environment and therefore themselves. Companies are trying to become (or a least appear) more environmentally responsible. This is part of what is sometimes called the 'Green Revolutions'. Write a paragraph about what marketing oppourtunities are being created by the Green Revolution for exisiting businesses, new businesses, and marketers. Feel free to use the internet as a resource.

Marketing 12 questions.

1. What is an externality.
2. When it comes to financial reporting, why are externalities important.
3. Given your understanding of stock trading, do people make stock choices based on short term gains or long term (more than a year)?
4. What are the implications of this on a companies willingness to make decisions (like making thier production more environmentally friendly) if it affected their short term profits.

Wed April 11

Marketing 11

Time to work on Hover Shoes. You will not get more class time.

Marketing 12

You are to creat a 3 to 5 minute presentation and lesson about your radio show that you picked yesterday. You need to pick out 3-5 key points or ideas to highlight and present to the class. You can use visuals and videos as part of your presentation. You must also include a way to assess if the class learned from your presentation. You may choose to have questions for the class as part of your 3-5 minutes. If you wish you may include a worksheet or choose another way to check if they understood.

DUE: TUESDAY

Tue April 10

Next we are going to have a powerpoint presentation and some notes.

(powerpoint available here:)

http://www.tutor2u.net/business/presentations/marketing/marketresearchmethods/default.html )

Assignment on Primary and Secondary Data/Advertising on TV

There will be a handout given and explained in class. You will have class time to work on the assignments. Here are the 2 links that you will need for the secondary data portion of this assignment. Good luck with your "Hover Shoes"

http://www.gaebler.com/Television-Advertising-Costs.htm

http://jam.canoe.ca/Television/TV_Ratings/

HOMEWORK: Finish todays "Hover Shoes TV advertising assignment" for Friday!!

Marketing 12

Today you will be picking your topics for your next assignment. Use the following links. Don't forget to bring headphones tomorrow.

Under the Influence

Age of Persuasion

Wed April 4

Review Bingo, Quiz TOMORROW!!

Today we are going to look at complaints in advertising. We have already seen a number of Banned commercials in class.

First, go to the following link of the 10 most controversial ads of 2006.

http://news.bbc.co.uk/2/hi/uk_news/magazine/6640005.stm

1. Do you find any of these advertisements controversial/offensive? Which ones?

Now go to youtube and look up 'banned commercials http://www.youtube.com/results?search_query=banned+commercials

2. Is it ever beneficial for a company to produce an advertisement that offends people or an advertisement that may get banned? EXPLAIN

Marketing 12, Time for projects.

Tue April 3

Today we finish watching 'The Greatest Movie Ever Sold'

Next answer this question in paragraph form. How does product placement and branding affect the movie industry and society as a whole?