Marketing 11

Commercial Day

Video "Buying Into Sexy"

After the video, answer the following questions and E-Mail the to me please.

1. What is a Tween?

2. What is "Age Compression"?

3. Do you think that Demand for products always exists, or can marketers create demand? Explain.

4. Do you think that 'sexy' ads improve or hurt the overall image of women? Explain

Marketing 12

1. What is a trademark?
2. Who can use a trademark and why?
3. Who decides who gets to use a trademark?

Next, try the game at the following link.

http://www.guessthelogo.com/


Here is your next project

Now that you picked a sport, team and player here is your PROJECT.

You are to present it as a powerpoint presentation

Give a brief overview of your team and player
Explain the major sports organization that the team is part of (NBA, NHL etc)
How is the sports organization advertised? How does the Sports Organization make money(be specific)?
How is the Team Advertised, be specific and include multiple examples? How does the team make money?
What about an individual on the team. Are they marketed individually? Explain how,

Explain how sports creates great opportunities for marketing in general (ad space in arenas, celebrity endorsement etc)

DUE next Tues and you will present them next Wed.

Mon Feb 27

Marketing 11

Today we will watch a video on Global Economics. Next answer the following questions and hand them in.

1. What are the WTO, IMF and GATT?

2. What were they set up to do?

3. Given that there are fewer big companies and more and more are going international, what implications does the IMF, WTO, and GATT have on companies

4.. ~Go on-line and find out what these terms mean.

a) fair trade

b) organic

c) bird friendly coffee

d) fair wage

5. You are in charge of marketing for a major clothing company (like the GAP). ~The company gets caught using child labour (12-14 year olds) and the children have to work 14 hours a day 6 days a week with only two 10 minute breaks. ~In addition, they only get paid $1.00 U.S./day. ~The news runs a story on your company and it really hurts your company's image. ~Your boss says that it is your job to run damage control, that is, improve the company's image. ~Write a description describing how you would do this.

6. ~Keeping marketing in mind, is it ever to a company's advantage to pay more for labour or resources (paying a working wage)? Why or Why not? USE EXAMPLES.

Marketing 12

Last night was the Academy Awards (oscars). The oscars are credited with creating a large number of economic spin offs.

Questions

1. What is an economic spin off?

Use this link for the following questions.

2. How much does an Oscar cost?

3. What positive economic spin off occur with an Oscar nomination or an Oscar win?

4. How much did it cost to advertise during the Oscars?

5. Given the demographics of the people that view the Oscars, what type of company (or give examples of companies) that would advertise during the Oscars?

6. Other than movies, what other industries/companies experience economic spin offs because of the Oscars?

Fri Feb 24

Marketing 11 Finish notes from yesterday and then finish yesterdays assignment

Marketing 12.

Present Advertisment presentations

Finish Tim Hortons assignment.

Commercial Day, after the test

Marketing 11

5 minutes to study for the Test

Notes on Free Market and Read Section 3.2 Competitive Advantages (Sustainable and Unsustainable Advantages)as a class. Discuss reading as we read.

Next go to the following link and complete Questions 1 and 3 BUT you DO NOT need to complete the assignment with Playstation and XBOX you can pick any two companies that are in DIRECT Competition.

http://www.worldofmarketing.nelson.com/studactivities_ch03_02.html

Marketing 12

You are to create a research report/paper/powerpoint on how Tim Hortons has increased its market share through altering/increasing their menu.

The report should include main changes or campaigns such as when Tim's started to sell lunch foods to capture lunch goers, breakfast foods, and soon to be dinner foods. Remember, you can increase market share by increasing the whole size of the market, or stealing it from your competitors. How has Tim's done this.

Out of 20. Due on MONDAY.

Wed Feb 22

Marketing 11

CHAPTER 2 Test Tomorrow!

Review Game

Talk on Slogans and Jingles

Next, go to the following link and complete the activity. The person that presents the best slogan or jingle will win a prize.

http://www.worldofmarketing.nelson.com/studactivities_ch03_01.html

Marketing 12

Worksheet and discussion of Private ownership.

1. Why is private ownership important for our economy to function? Use examples to help support your reasoning.

Tue Feb 20

Commercial Day

Present/share projects

REVIEW: Please answer question #1 on page 78 in your textbook.

When you finish you can start to review for the next test on Chapter 2 .

here is a link to the review quiz and a list of terms that you must know for the test.

http://www.worldofmarketing.nelson.com/quizzes/chapter_2_self-quiz.htm

terms to know:

customer, consumer, gatekeeper, Product Life Cycle(s), niche, fad,trend, demographics, baby boomers, gender, non-users, motivation, Thorndikes Law of Effect, Maslow's Hierarchy of needs, The Buying Decision, Household name, Branding, Self actualization, Celebrity endorsement, Bust, the 4P's,

Marketing 12

Today you are going to look at 'how stocks are priced'.

1. Explain how stock prices are determined.

Next, research dividends.

2. What are dividends and how do they work?

Next start on you Ad presentations. To be presented on Friday! Same as in Marketing 11

Marketing advertisement presentations:

Each student is to choose on advertisement and present it to the class. Your presentation must include:

* the ad itself

* the target market

* advertising strategies that are used

* strengths of the ad

* weaknesses of the ad

* at least one question for the class and then you are to guide the class in a discussion.

OUT OF 30 MARKS!!!!

Marketing 11

Notes and worksheet on Thorndikes Law of Effect and Maslos Heirarchy of Needs

First, complete the worksheet and show it to me for completion marks

Next complete the following:

Many marketers divided peoples motivations into 4 main catagories

physiological/biological: need for food, warmth etc

safety: need to feel safe

social: want to belong and be liked

rational: thinking about the long term, education, savings etc.

TASK: You are to find 2 advertisement for each (physiological, safety, social, rational) need. They can be pictures, billboards or a link to a video commercial. You must include a sentence or two saying WHY it fits one of the motivational catagories.

Marketing 12.

As you remember from last year, word of mouth marketing is what marketers strive for. Social media is becoming more and more important in marketing becuase it helps create word of mouth. This is key because it is a cost effective way to market.

Go to this LINK then summarize EITHER the 10 basic tips or the 10 advanced tips to social media marketing. Each summary should be a couple of sentences or several points in point form.

Fri Feb 17

Good morning, sorry I am sick again,

This assignment is for BOTH Marketing 11 and 12's

Today you will be looking at a real life example of supply and demand. Go to the following link on rising global food prices and answer the following questions.

http://www.cbc.ca/news/business/story/2011/03/04/f-canadian-food-prices.html

1. What is causing food prices to rise?
2. What impact does it have on Canadians, low income, high income?
3. List some pieces of information that you learned from this article.

Thus Feb 16

Good morning, sorry I am still away.

Marketing 11, today you have the class to finish your projects. They are due at the end of class tomorrow but you will not be given class time to work on them. Use the time wisely.

Marketing 12. You have the day to work on your investments. Tomorrow I will be updating the top 5 list at the front of class!! Good luck!

Wed Feb 15

Sorry I am away today.

BOTH Marketing 11 and 12's

Next, start by watching the following link. The presenter is an expert, world renouned Marketer and he is a good speaker too.

http://www.youtube.com/watch?v=xBIVlM435Zg

Then answer the questions in the attached assignment.

1. How often does Coke Japan come out with a new product? Give an example of one.

2. How much waw Arby's going to spend on their oven mit campaign?

3. What group of people (looking at the product life cycle) should marketers be focusing on.?

4. Why was 'Silk' sold in the refridgerated section even though it didn't need to be refridgerated?

5. When marketers are trying to come up with new products, what advice would you give them after watching this video?

Commercial Day

Marketing 11

Today you will get your first project on a handout. It will be DUE by the end of FRIDAYS class.

Marketing 12

Today we are going to take about 'Mobile Marketing'.

Use the following link to answer the following questions.

http://en.wikipedia.org/wiki/Mobile_marketing

1. What is mobile marketing?

2. How is mobile marketing involved with video games?

Next use this link : http://www.techvibes.com/blog/recession-proof-your-business-invest-in-mobile-marketing

3. Why us it important to continue to spend money on marketing even during a recession.

4. Why is mobile marketing said to be a good way of advertising during a recession?

Use the following link for question 5

http://mmaglobal.com/?q=node/10170

5. How has mobile marketing evolved and changed?

6. Mobile Marketing is expected to change and become more widely used. Do you agree, why or why not?

7. Find 2 example of mobile marketing and explain them (include pictures if you can).

Mon Feb 13

Marketing 11

Notes on Demographics and Target Markets.

Next you are to test your knowledge of demographics and target markets:

List Two or Three products that the following demographic groups would be the target market.

Age: (see pages 52-53) for the 7 categories

Baby Boomers

Males

Females

Upper Income,

Middle income,

Low income

Urban

Suburban

Rural

Marketing 12

1. What is guerilla marketing?

2. Give three examples of Guerrilla Marketing?

3. Go to the following link and explain what each of the campaigns were and WHY they failed/backfired.

guerrilla marketing gone wrong.

http://www.cbc.ca/consumer/story/2009/07/30/f-guerilla-marketing-advertising.html

Thur Feb 9

Marketing 11

5 Minutes to review for quiz

Ch 1 Quiz. Finish Advertising Icons assignment from yesterday.

Marketing 12.

The stock market is based off of people speculating that companies will go up, or down, in value. People make the decision based on the news, their opinions, and of course financial reports. Today you have to do a bit of research on a company called ENRON.

You are to create a paragraph explaining what ENRON is/was and how it impacted the business world. Why was ENRON motivated to not report proper financial statements? What implications does this have for the stock market in general? What are some of the changes that have been made since Enron.

Wed Feb 8

Commercial Day

Today we are going to look at Advertising Icons and there will be an assignment (there is a handout)

Don't forget to study for your CH 1 test tomorrow!!


Marketing 12

Stock Traders.
1. What is the difference between 'preferred and common' stocks?
2. What is a blue chip stock?
3. What are dividends?
4. What is the consumer price index?

Tue Feb 7

Commercial Day

Marketing 11,

Notes on the evolution of Marketing.

Review

First, complete questions 1,2,7,8 page 32 and 33

next,move onto the practice quiz below.

Practice quiz @: http://www.worldofmarketing.nelson.com/quizzes/chapter_1_self-quiz.htm

Here is a list of the major topics on the test.

Marketing Definition

Goods and Services (Raw materials, consumer good, finished good etc) NOTES

Supply and Demand NOTES

Evolution of Marketing (4 phases) NOTES

Marketing focus (regional, national, international, brand, distribution) NOTES

Marketing activities (10 of them)

4 P's

Push and Pull strategies

Sec 1.5

HOMEWORK: Study TEST Thursday


Marketing 12

Today you are going to look at big companies and adverstising in the superbowl.
LINK

1. Look at the above link and list some things that you think would be interesting or attractive to large companies.

Next, you are to look up the following to help you with your investment knowledge. Feel free to ask for help.


2. What are mutual funds?
3. What are the TSX, Dow Jones, NASDAQ?
4. What is a bear market? What is a bull market?

Mon Feb 6

Marketing 11
Notes and Read: PUSH and PULL strategies (Read pgs 26-28) and on product life cycles Discussion on 'Fads'

Activity: Answer the following questions after reading about Pet Rocks

Readhttp://individual.utoronto.ca/elaine/petrock.htm

1. How was Mr. Dahl able to turn his "Pet Rock" idea into a million dollar company?

2. Why do you think his idea worked?

Go to this link http://www.answers.com/topic/fads-and-trends~look at three different fad and then answer questions #3.

3. Name and briefly describe your three fads

4. a) Why do you think fads happen?

b) How would marketing a fad be different that marketing a long term product?

5. Now in your own words, define each of the following terms. Make sure to KEEP a copy to study for your first test!
Consumer market, test Market, aggregate market, differentiated markets, competitive markets, Push strategy, Pull strategy,

Marketing 12

Today you are going to be looking at 'The Bay'. It is the oldest company in human history so it has obviously had some success in changing with the times and repositioning itself as a brand.

Questions
1. Why is it important that companies change over time?

Use this link for question 2 http://www.vancouversun.com/life/goes+upscale/5393441/story.html

2. How and why is the Bay introducing 'The Room'

use this link for questions 3 and 4 LINK

3. What is the Topshop brand and why is it significant if the Bay carries it?

4. What target demographic is the Bay going after by changing the brands it carries?

use this link for question 5 and 6 LINK

5. What is the Bay doing to some of the restaurants it currently has?

6. From a branding, and customer perspective, why it the Bay changing its restaurants?

Fri Feb 3

Marketing 11

Notes and discussion on the 4 P's (VERY IMPORTANT)

Time to finish Non-Profit activity from yesterday, DUE TODAY!

Next, please finish the assignment below

Activity: ~Complete the following on-line activity on the 4 P's However, you can compare and two similar companies. ~

http://www.worldofmarketing.nelson.com/studactivities_ch01_02.html

Marketing 12

Today you have the whole class to work with investopedia. Take this time to research and invest. You will have time most classes but this will be the only day you get the whole class to trade stocks. Good Luck!!

Thur Feb 2

Commercial Day, talk about superbowl

Marketing 11
Read and discuss pg 18 on Non Profit and Not for Profit Companies.

Please go to the following link and complete the assignment.
Assignment

Marketing 12

Today we are going to start a new 'project' that will last the whole semester.

To start, please go to the following link and create an account for yourself.

Next work on these questions.

1. What is the difference between 'preferred and common' stocks?
2. What is a blue chip stock?
3. What are dividends?
4. What is the consumer price index?

Wed Feb 1

Today we will be talking about supply and demand, we will read pg. 3-7 in the textbook,
NOTES on Business Ownership, Marketing Organizational Focus, and Supply and Demand

Marketing 11
You will have time to finish the work from yesterday (Jones Soda) then complete the assignment below....

Now you can practice the principle of supply and demand by playing Lemonade Tycoon.

Here is a link

Business is competition so, we will have PRIZES for the top 5 finishers.

Marketing 12

Notes on types of business ownership.

Please finish your assignment from yesterday first.

Next, you are going to look at Facebook as part of your first units, looking at the stock market and how major companies 'Brand' themselves.

Start by reading this article and then answer the questions below.

1. What type of company is Facebook? (notes today)
2. What is an IPO
3. What is a stock or share?
4. What commonly happens to the majority of stocks that are purchased as part of an IPO?
5. What is unique about Facebooks IPO?