Tuesday, February 21, 2012

Tue Feb 20

Commercial Day

Present/share projects

REVIEW
: Please answer question #1 on page 78 in your textbook.

When you finish you can start to review for the next test on Chapter 2 .

here is a link to the review quiz and a list of terms that you must know for the test.

terms to know:
customer, consumer, gatekeeper, Product Life Cycle(s), niche, fad,trend, demographics, baby boomers, gender, non-users, motivation, Thorndikes Law of Effect, Maslow's Hierarchy of needs, The Buying Decision, Household name, Branding, Self actualization, Celebrity endorsement, Bust, the 4P's,

Marketing 12

Today you are going to look at 'how stocks are priced'.

1. Explain how stock prices are determined.

Next, research dividends.

2. What are dividends and how do they work?

Next start on you Ad presentations. To be presented on Friday! Same as in Marketing 11

Marketing advertisement presentations:

Each student is to choose on advertisement and present it to the class. Your presentation must include:
* the ad itself
* the target market
* advertising strategies that are used
* strengths of the ad
* weaknesses of the ad
* at least one question for the class and then you are to guide the class in a discussion.
OUT OF 30 MARKS!!!!


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