Today we will watch a video on Global Economics. Next answer the following questions and hand them in.
1. What are the WTO, IMF and GATT?
2. What were they set up to do?
3. Given that there are fewer big companies and more and more are going international, what implications does the IMF, WTO, and GATT have on companies
4.. ~Go on-line and find out what these terms mean.
a) fair trade
b) organic
c) bird friendly coffee
d) fair wage
5. You are in charge of marketing for a major clothing company (like the GAP). ~The company gets caught using child labour (12-14 year olds) and the children have to work 14 hours a day 6 days a week with only two 10 minute breaks. ~In addition, they only get paid $1.00 U.S./day. ~The news runs a story on your company and it really hurts your company's image. ~Your boss says that it is your job to run damage control, that is, improve the company's image. ~Write a description describing how you would do this.
6. ~Keeping marketing in mind, is it ever to a company's advantage to pay more for labour or resources (paying a working wage)? Why or Why not? USE EXAMPLES.
Marketing 12
Last night was the Academy Awards (oscars). The oscars are credited with creating a large number of economic spin offs.
Questions
1. What is an economic spin off?
Use this link for the following questions.
2. How much does an Oscar cost?
3. What positive economic spin off occur with an Oscar nomination or an Oscar win?
4. How much did it cost to advertise during the Oscars?
5. Given the demographics of the people that view the Oscars, what type of company (or give examples of companies) that would advertise during the Oscars?
6. Other than movies, what other industries/companies experience economic spin offs because of the Oscars?
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