Marketing 11

Notes and worksheet on Thorndikes Law of Effect and Maslos Heirarchy of Needs

First, complete the worksheet and show it to me for completion marks

Next complete the following:

Many marketers divided peoples motivations into 4 main catagories

physiological/biological: need for food, warmth etc

safety: need to feel safe

social: want to belong and be liked

rational: thinking about the long term, education, savings etc.

TASK: You are to find 2 advertisement for each (physiological, safety, social, rational) need. They can be pictures, billboards or a link to a video commercial. You must include a sentence or two saying WHY it fits one of the motivational catagories.

Marketing 12.

As you remember from last year, word of mouth marketing is what marketers strive for. Social media is becoming more and more important in marketing becuase it helps create word of mouth. This is key because it is a cost effective way to market.

Go to this LINK then summarize EITHER the 10 basic tips or the 10 advanced tips to social media marketing. Each summary should be a couple of sentences or several points in point form.