Tuesday, January 31, 2012

Tue Jan 31

Commercial Day

Today you will receive your textbooks. Remember to put your names in them and bring them to class.

Marketing 11
Today we will be talking about goods and services. We will look at the different stages of production and learn what different types of goods there are (pgs. 3-7 in your textbook).

First, please complete the following quiz so I can get a feel for what you already know about business. QUIZ

Activity: When you finish the worksheet, read pgs 2 and 3 on Jones soda. When you are finished, go to their websitehttp://www.jonessoda.com/ and then go to "http://www.pepsi.com" You are to then create a chart comparing the two websites highlighting the strengths weaknesses of each. This will be out of 10 marks so make sure that you come up with more than on when you have finished.

Marketing 12

Go to the following link and cut and paste 3 ads that match each of the five Goals of Advertising Pg. 339-343 in your textbook, include a brief explaination as to how each ad fits with the goals of advertising. This will mean that you have to find 15 ads in total. This will be tricky for some goals so you may have to search a bit. Please e-mail me your work.

Monday, January 30, 2012

Mon Jan 30

Welcome to Marketing 11 and 12!!

Today we are going to go over the course outline and class expectations.

Marketing 11
Please complete the worksheet for TWO careers. I gave you a sample of what it should look like on the back of the paper. Please complete it on the computer. When you are done please e-mail them to me. Please always put your name in the subject line eg. "John careers in marketing".

Marketing 12
Hopefully you haven't forgot everything you learned in marketing in the past. It is time to refresh your memory. You are to go on-line and find two recent advertisements (billboard, video, banner ad, etc). Once you have your ad (please either copy a picture of the ad or copy the link), determine the target market (be specific), what strategies are used in the ad, and what are some strengths and weaknesses of the ad. When you finish, please e-mail your work to me. Please always put your name in the subject line. eg. "John, ad review".

Now please complete the survery at the link below.
Survey