Wed May 30

Good morning,

Hopefully you remember the "Story of Stuff".  There are several other video's all of which are good.  Today what I want you to do is pick one of the videos based on what you are interested in and watch it.  You may choose to watch it with a neighbor or not.  When you are done, please write down what you learned and a question if you have any.  The video's are at this Link

Enjoy your day. 

Tue May 29

Good morning

Both Marketing 11 and 12 are to look at the following article and answer the questions. 

This would also be a good time to catch up on any missed work.

LINK

Question 1.  What are the long term advertising opportunities that a Facebook phone would create?
2. What are the strengths and weaknesses of the idea? In a chart please. 
3. Would you be interested in buying a Facebook phone?  Why or why not?

Fri May 25

Marketing 11

Today we are going to watch a video on advertising to Kids. 

1. Why to marketers target kids?
2. Are there any legal restrictions to advertising to kids?

Marketing 11 and 12

http://www.cracked.com/article_19470_6-classic-kids-shows-slapped-together-from-recycled-material.html

3. Why are some shows designed to sell spin off products?
4.  Give some examples?
5. Were they successful, why or why not?
6.  These examples are older, could you speculate if there is a current example of a tv show or movie designed to sell spin off products?

Thur May 24

Commercial Day

Marketing 11 and 12

Talk on Hyper Marketing and Hyper-local Marketing. 

Questions

1. What is Hyper Marketing and Hyper-Local-Marketing?
2. What do Google, Facebook, Tumbler etc have that is truely valuable?
3. Is it a good idea to be treating potential customers differently (eg offering different deals to different customers?)
http://www.time.com/time/specials/packages/article/0,28804,1901188_1901207_1901197,00.html
4. How is Twitter used for Hyper and Hyper local marketing. 
5. What are your feelings about companies keeping and selling  information about you and your selling habits
6. Go onto a social networking site (if you have one) and see if the ads that you get are the same or different than your friends.  What did you find?

Wed May 23

Marketing11,

Finish the assignment from yesterday and then complete the 2 worksheets (for marks)

Marketing 12

Carry on with PSA Campaigns

Tue May 22

Commercial

Marketing 11

Video

Go on-line and finds 5 examples of product promotion in conjunction with music.

Marketing 12

1. What is an IPO?
2. How are stock prices determined?
3. Write a brief summary of Facebooks IPO so far, do you think that it will live up to the hype?  Will it be a good investment?  Long term? Short term?  

Read and discuss different advertising strategies.

Go to the following link and complete the activity.  (the last of the 4 links doesn't work  but you will have enough information.  For the skit, you can CHOOSE,either you can act it our or you may choose only to create a script with your partner.

http://www.worldofmarketing.nelson.com/studactivities_ch08_02.html

 

Marketing 12

 

Carry on with Campaign.  

Commercial Day will be tomorrow

Marketing 11

Read pgs 357-367 and fill in the chart below.  

Medium (Description)                            Advantages                              Disadvantages

Marketing 12

Carry on with your projects. 

Marketing 11

Go online and find some billboard advertisements.  Next copy the chart below.  You need to find two examples of advertisements that fit the 4 advertising appeals.  (Social, biological, emotional, and rational).  Please hand this in when you are finished. 

Advertisement (picture of ad)	Target Market	Advertising Goal (see textbook)	Advertising Appeal (social, emotional, etc)	Overall Effectiveness (1-10) (your opinion)

Mon May 14

Sorry for being away.

Marketing 11

 

Go to the following link and answer the following questions.

http://www.virgin.com/home.aspx

1. What is the product mix for the Virgin brand?

2. What challenges would such a diverse product mix present for the people in charge of marketing?

3. Go to the About Virgin Link: write a brief overview of the Virgin company?

4. What type of person is Richard Branson, what are his characteristics, and do you think that his personality has contributed to his success? Explain.

5. Explore the virgin website. What are 5 things that you find interesting?

6. On a scale of 1-10 how would you rate the Virgin website? EXPLAIN

 

Marketing 12

 

You should be working on your projects.  Remember, you only have a couple more weeks to make an impact.  

Marketing 11


Today we sill finish looking at the video on identity theft and how to protect yourselves. We will also have your Chapter 5 quiz.



When you finish your quiz, go to the following website and complete the on-line quiz. When you are finished, check your answers and see how you did.
http://www.abcfraud.ca/English_1.pdf

On a peice of paper, write down 5 things that you have learned about scams in the last two classes. (It will be your ticket out of the door)

Marketing 12

Time to work on your projects.

Here is a link to a good example of a campaign done in Coquitlam.
LINK

Marketing 11


Today we will play vocab bingo and then start to talk about on line scams and id theft. 

Good morning, today we are going to look at the world largest auto show. This is where cars are announced and the process of selling to the public begins. Some cars here are just CONCEPT cars, others are ready for production. Please use the following link to answer the questions.

LINK

1. What is a concept car and why are they made?

2. You are now to pick 2 of the cars highlighted at this link. For each one, please give a brief write up (in your own words) and include a picture. In your write up include the main interesting features of the car, a picture, how is it different than its competition, its target market and whether or not you feel it will be successful.

Marketing 12

Problem based assignment.

You and your marketing team has been hired to help improve   community. You are to create a marketing g campaign to help change people's behavior in a positive way at Frank Hurt.

First: you must decide what topic you are going to focus on.

Second: you need to create a list of attainable and realistic goals. (1-3, don't to too many, keep your campaign focused).

Third: just like in other projects, you are to come up with a plan on how you will affect change, that is, change peoples views thoughts or actions on your topic. This stage may invoke you conducting market research. For example you may want to know if there is a specific demographic that you should be targeting. You may want to have a focus group.

Four:  specific strategies. Now you need to come up with specific plans on how you plan on getting people to think of your topic. (you should use at least 3 different media types or marketing techniques).
Ideas may include but are not limited too:
Contests
Ads on Bee TV
Social media, Facebook, twitter, tumblr, linkin.
Guerrilla marketing
Posters.
Shock scenes, like in the truth.com commercials
Maybe a give away, perhaps an item with your message on it. (like how brands use customers to advertise their brands by wearing the products)

Five: now you are to go out and carry out your plan.

Assessment. You will be assessed on how well you follow the steps above. Did you follow them?  Where you thorough?  Did you demonstrate an understanding of marketing strategies? Did you use a variety of strategies?  75 marks

Community response: I will be doing some research (surveys, focus groups in other classes) to see if your campaign was noticed and if it achieved any of your goals.  Did it make people think?  Even for just 10 seconds.

Due June 1!!!

Commercial Day.

Marketing 11

Here are the terms for Chapter 5 Review. Test on THURDAY.

CHAPTER 5 QUESTIONS.  Pg. 200 questions 1, 2, 3, and 4.

All of the following are fair game for THURSDAYS Test!!

innovation
invention
co-operative
freasability study
8 stages of product development
utility
form utility
information utility
place utility
possession utility
product mapping
marketing oppourtunity analysis
benefit analysis
knock off
word of mouth marketing
tween
age compression
ergonomics




Marketing 12



Intro to real world PSA marketing.  New Project

Marketing 11
Go to the following link and read the article on the future (it is several pages long) and answer the following questions?

http://www.macleans.ca/science/technology/article.jsp?content=20071008_110118_110118

1. According to the article, how will homes be different in the future?
2. As a young person what are some business oppourtunities that may exist for you because of changing home technology?

3. According to the article, how may cars be different in the next 10 years?
4. What's your opinion, do you think that these changes would be good/bad why/why not?

5. What are some of the changes predicted for the office?

6. How will entertainment change in the future?
7. Come up with at least 5 business oppourtunities that these changes may create for you?

Marketing 12

Marginal Cost and Marginal Benefits.  

Hand in the worksheet questions (in pairs is fine). 

Today we are continuing with product development and we are going to look at some 'strange' new products that are entering the market.  

First, you will need to open the Document "NEW PRODUCTS" on the shared drive (go to the shared drive, open classes, Mr. Southwell, and then open the NEW PRODUCTS document)

Then answer the following question on EACH of the 12 products. (answer question 1-4 twelve times)

1. Do you think that this product will sell (is it feasible)?

2.  Do you think that this product would have a traditional, niche, fad, or seasonal life cycle?

3.  Who would the target market for this product be? (Be specific)

4.  How do you think this product would best be marketed (T.V., Radio. Internet, Infomercials etc)

Answer only once, at the end.

5.  What are at least 3 things that make a product successful?

Marketing advertisement presentations:

Each student is to choose on advertisement and present it to the class.  Your presentation must include:

* the ad itself

* the target market

* advertising strategies that are used

* strengths of the ad

* weaknesses of the ad

* at least one question for the class and then you are to guide the class in a discussion.  

 OUT OF 30 MARKS!!!!

Marketing 12

You are to find an example of how a interest group or company has used its influence, or is trying to use it's influence and power to alter policy.  You can present the information however you please just make sure you explain who the key players/groups/companies are, why do they want the policy/law changed (what is the incentive) who is against it? Why are people against it? and What is the likely outcome/what was the outcome.