Commercial Day.

Marketing 11

Here are the terms for Chapter 5 Review. Test on THURDAY.

CHAPTER 5 QUESTIONS.  Pg. 200 questions 1, 2, 3, and 4.

All of the following are fair game for THURSDAYS Test!!

innovation
invention
co-operative
freasability study
8 stages of product development
utility
form utility
information utility
place utility
possession utility
product mapping
marketing oppourtunity analysis
benefit analysis
knock off
word of mouth marketing
tween
age compression
ergonomics




Marketing 12



Intro to real world PSA marketing.  New Project