Today we are continuing with product development and we are going to look at some 'strange' new products that are entering the market.  

First, you will need to open the Document "NEW PRODUCTS" on the shared drive (go to the shared drive, open classes, Mr. Southwell, and then open the NEW PRODUCTS document)

Then answer the following question on EACH of the 12 products. (answer question 1-4 twelve times)

1. Do you think that this product will sell (is it feasible)?

2.  Do you think that this product would have a traditional, niche, fad, or seasonal life cycle?

3.  Who would the target market for this product be? (Be specific)

4.  How do you think this product would best be marketed (T.V., Radio. Internet, Infomercials etc)

Answer only once, at the end.

5.  What are at least 3 things that make a product successful?

Marketing advertisement presentations:

Each student is to choose on advertisement and present it to the class.  Your presentation must include:

* the ad itself

* the target market

* advertising strategies that are used

* strengths of the ad

* weaknesses of the ad

* at least one question for the class and then you are to guide the class in a discussion.  

 OUT OF 30 MARKS!!!!

Marketing 12

You are to find an example of how a interest group or company has used its influence, or is trying to use it's influence and power to alter policy.  You can present the information however you please just make sure you explain who the key players/groups/companies are, why do they want the policy/law changed (what is the incentive) who is against it? Why are people against it? and What is the likely outcome/what was the outcome.