Wednesday, May 16, 2012

Marketing 11
Go online and find some billboard advertisements.  Next copy the chart below.  You need to find two examples of advertisements that fit the 4 advertising appeals.  (Social, biological, emotional, and rational).  Please hand this in when you are finished. 



Advertisement
(picture of ad)


Target Market


Advertising Goal (see textbook)


Advertising Appeal (social, emotional, etc)


Overall Effectiveness (1-10) (your opinion)


 


 


 


 


 


 


 


 


 


 


 


 


 


 


 


 


 


 


 


 


 


 


 


 


 


 


 


 


 


 


 


 


 


 


 


 


 


 


 


 

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