Marketing 11
Review Questions for chapter 9.
1. When is advertising most important (6 points, explain each one)?
2. What are the goals of advertising? Explain each in your own words.
3. What are Biological, Emotional, Rational and Social appeals?
4. List and explain 8 types of media?
5. List and explain the 7 main types of sales promotion.Marketing 12
Negative Advertising"
"Negative Advertising"
Sometimes
calle attack ads have become the staple of political campaigns. Now
negative advertising is gaining in popularity throughout the ad
business. But do negative ads work? This week, Terry O'Reilly explores
the attraction- and danger- of ads that take shots at rivals. He shows
how some great campaigns are negative without seeming negative. And
he'll recall some notable negative campaigns that backfired. Go to the
following link and listen to the podcast, but before you do, watch the
video's below as Terry O'Reilly talks about these ads in the podcast.
You may use headphones of course. Once you've watched the videos and
listened to the podcast, answer the questions below. Same war, different campaign. Terry explains why this ad featuring MC Hammer was banned in Japan and what Pepsi had to change in the spot to have it air in the U.K.
1. What do you think of negative advertising?
2. Does negative advertising work? why or why not. use examples.
3. What is a potential danger of negative advertising.
4. Find at least one other example of negative advertising, it could be a link to a commercial or website.
