Mon Feb 6

Marketing 11
Notes and Read: PUSH and PULL strategies (Read pgs 26-28) and on product life cycles Discussion on 'Fads'

Activity: Answer the following questions after reading about Pet Rocks

Readhttp://individual.utoronto.ca/elaine/petrock.htm

1. How was Mr. Dahl able to turn his "Pet Rock" idea into a million dollar company?

2. Why do you think his idea worked?

Go to this link http://www.answers.com/topic/fads-and-trends~look at three different fad and then answer questions #3.

3. Name and briefly describe your three fads

4. a) Why do you think fads happen?

b) How would marketing a fad be different that marketing a long term product?

5. Now in your own words, define each of the following terms. Make sure to KEEP a copy to study for your first test!
Consumer market, test Market, aggregate market, differentiated markets, competitive markets, Push strategy, Pull strategy,

Marketing 12

Today you are going to be looking at 'The Bay'. It is the oldest company in human history so it has obviously had some success in changing with the times and repositioning itself as a brand.

Questions
1. Why is it important that companies change over time?

Use this link for question 2 http://www.vancouversun.com/life/goes+upscale/5393441/story.html

2. How and why is the Bay introducing 'The Room'

use this link for questions 3 and 4 LINK

3. What is the Topshop brand and why is it significant if the Bay carries it?

4. What target demographic is the Bay going after by changing the brands it carries?

use this link for question 5 and 6 LINK

5. What is the Bay doing to some of the restaurants it currently has?

6. From a branding, and customer perspective, why it the Bay changing its restaurants?