Tue April 10

Next we are going to have a powerpoint presentation and some notes.

(powerpoint available here:)

http://www.tutor2u.net/business/presentations/marketing/marketresearchmethods/default.html )

Assignment on Primary and Secondary Data/Advertising on TV

There will be a handout given and explained in class. You will have class time to work on the assignments. Here are the 2 links that you will need for the secondary data portion of this assignment. Good luck with your "Hover Shoes"

http://www.gaebler.com/Television-Advertising-Costs.htm

http://jam.canoe.ca/Television/TV_Ratings/

HOMEWORK: Finish todays "Hover Shoes TV advertising assignment" for Friday!!

Marketing 12

Today you will be picking your topics for your next assignment. Use the following links. Don't forget to bring headphones tomorrow.

Under the Influence

Age of Persuasion