1. Do you think that Mukluk boots would have 'taken off' if Kate Moss (supermodel) hadn't been seen wearing one of the first pairs? Why?
2. What are 'knock offs"
3. What is 'word of mouth marketing' (Idea viruses)?
4. Why are 18-24 year olds a good demographic to market to?
NEXT start to review for Chapter 4,
Chapter Review: Questions 2, 3, 4, 7, and 12 on pages 160 and 161
HOMEWORK: STUDY!!!
Marketing 12
Talk on how interest rates affect the economy.
http://www.cbc.ca/news/business/story/2012/04/18/bank-canada-monetary-report.html
1. How are oil prices affecting the economy in Canada?
2. How do interest rates affect housing sales in Canada?
3. What is predicted to happen to the global economy in the near future.
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