Thur June 7

Commercial Day

Marketing 11

Review Questions for chapter 9.

1. When is advertising most important (6 points, explain each one)?

2. What are the goals of advertising? Explain each in your own words.

3. What are Biological, Emotional, Rational and Social appeals?

4. List and explain 8 types of media?

5. List and explain the 7 main types of sales promotion.

Marketing 12

Negative Advertising"

"Negative Advertising"

Sometimes calle attack ads have become the staple of political campaigns. Now negative advertising is gaining in popularity throughout the ad business. But do negative ads work? This week, Terry O'Reilly explores the attraction- and danger- of ads that take shots at rivals. He shows how some great campaigns are negative without seeming negative. And he'll recall some notable negative campaigns that backfired. Go to the following link and listen to the podcast, but before you do, watch the video's below as Terry O'Reilly talks about these ads in the podcast. You may use headphones of course. Once you've watched the videos and listened to the podcast, answer the questions below.


Same war, different campaign. Terry explains why this ad featuring MC Hammer was banned in Japan and what Pepsi had to change in the spot to have it air in the U.K.



1. What do you think of negative advertising?

2. Does negative advertising work? why or why not. use examples.

3. What is a potential danger of negative advertising.

4. Find at least one other example of negative advertising, it could be a link to a commercial or website.

mon - wed

Time to work on your final projects.

We will be presenting them Thursday and Friday of next week. 

Wed May 30

Good morning,

Hopefully you remember the "Story of Stuff".  There are several other video's all of which are good.  Today what I want you to do is pick one of the videos based on what you are interested in and watch it.  You may choose to watch it with a neighbor or not.  When you are done, please write down what you learned and a question if you have any.  The video's are at this Link

Enjoy your day. 

Tue May 29

Good morning

Both Marketing 11 and 12 are to look at the following article and answer the questions. 

This would also be a good time to catch up on any missed work.

LINK

Question 1.  What are the long term advertising opportunities that a Facebook phone would create?
2. What are the strengths and weaknesses of the idea? In a chart please. 
3. Would you be interested in buying a Facebook phone?  Why or why not?

Fri May 25

Marketing 11

Today we are going to watch a video on advertising to Kids. 

1. Why to marketers target kids?
2. Are there any legal restrictions to advertising to kids?

Marketing 11 and 12

http://www.cracked.com/article_19470_6-classic-kids-shows-slapped-together-from-recycled-material.html

3. Why are some shows designed to sell spin off products?
4.  Give some examples?
5. Were they successful, why or why not?
6.  These examples are older, could you speculate if there is a current example of a tv show or movie designed to sell spin off products?

Thur May 24

Commercial Day

Marketing 11 and 12

Talk on Hyper Marketing and Hyper-local Marketing. 

Questions

1. What is Hyper Marketing and Hyper-Local-Marketing?
2. What do Google, Facebook, Tumbler etc have that is truely valuable?
3. Is it a good idea to be treating potential customers differently (eg offering different deals to different customers?)
http://www.time.com/time/specials/packages/article/0,28804,1901188_1901207_1901197,00.html
4. How is Twitter used for Hyper and Hyper local marketing. 
5. What are your feelings about companies keeping and selling  information about you and your selling habits
6. Go onto a social networking site (if you have one) and see if the ads that you get are the same or different than your friends.  What did you find?

Wed May 23

Marketing11,

Finish the assignment from yesterday and then complete the 2 worksheets (for marks)

Marketing 12

Carry on with PSA Campaigns